Around that time Tim Cook, Apple’s Senior Vice President for Worldwide Operations since 1998, announced the company would “cut some channel partners that may not be providing the buying experience (Apple expects). The number of Mac authorized resellers dropped by almost half between 19. Not sure what his plans for them are but we hear pretty much anything sells on eBay these days. A Reddit user who lives nearby fortuitously picked up some of the pieces as seen above. Later that month, something – most likely a weather-related event – twisted the top of the sign 180-degrees and shattered the plastic on both sides. The images above date from April 8th of 2011 and April 10th of 2011 respectively. According to, the sign advertised Rick’s Educational Products and although that store moved many years ago, the sign lingered on for decades. The sign above hales from the 1980s (the “rainbow” Apple logo was used from 1977 to 1998) and towers over the Roberts Court strip mall on Barrett Parkway in Kennesaw, Georgia. There weren’t any official Apple Stores before May 19th of 2001, only authorized Apple resellers ranging from Mom & Pop computer shops to big box retailers like Best Buy and Circuit City. Apple Stores and Apple authorized resellers are about as sure a thing as can be in business but even these b&m goldmines close shop and are left abandoned.
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